Finding new customers
Capitalising on cataloguesHigh street and web retailer sweatyBetty has always taken the multi-channel approach, but its latest venture into catalogues is reaping surprisingly big rewards.
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Nurturing customer loyaltyRoyal Mail’s Presstream® and Mailsort® 1400 helps natural pet foods maker Crown Pet Foods to reach new customers and keep in touch with existing ones as part of its two-tier marketing strategy
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Fast delivery wins overseas customersRoyal Mail enables online bookseller, World of Books to expand into international markets.
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Integrating email and postFollowing up their catalogue with an email campaign brought increased sales for M and M Direct
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One is the Saddest NumberHelp the Aged’s new creative work prompted an improved response for their Christmas mailing.
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Attract new customers with mailoutsWhen Audi wanted to attract new customers for its latest A4 model offering, it turned to Royal Mail for help
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Door drops boost online response ratesAn independent audit revealed Door to Door’s effectiveness to be up to 50% more than assumed
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Reliability keeps customers loyalHow DVD rental firm, LOVEFiLM International, grew its business with the help of reliable mail and great customer service.
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