Mailshots are a brilliant form of advertising. More and more businesses, large and small, are seeing the effectiveness of building customer relationships by post. Whether it’s a ‘warm’ personalised mailshot or a ‘cold’ unaddressed door drop, mail can be an extremely targeted, personal and creative way to engage people.

Here we provide an insight into mail as a marketing tool and take you step by step through the process of producing your own mailshot or door drop campaign.